Goal setting is an ongoing process for all business owners and often times we start the New Year with the best of intentions and then fail to keep up with our goals. We’re taught to write out a few huge goals for the year and then work to meet them. The problem is, a twelve month deadline is a long time away when you’re looking at a calendar. The excitement may fizzle and you’ll face overwhelm. Achieve your goals by setting quarterly timelines and auditing your process along the way. Here’s how to plan your first 12 Week Year.
One of my absolute favorite biz books is the 12 Week Year by Brian Moran [aff link]. His premise of acting AS IF the year consists of three months instead of twelve has revolutionized the way I set goals. Hint: It gets your ass moving faster because you have less time to waste!
Plan your 12 Week Year
Step #1 Set goals
Decide which goals you need to focus on this quarter. Not your annual goals, just those you’re working on for the next 90 days. Easier already isn’t it? Don’t write an entire list, think about what your business that blogs needs right now. I suggest working on your Top 3 with laser focus.
Sample goals this quarter:
- Increase my page views to 4000
- Grow my Twitter account by 150 followers
- Earn $6000 with my coaching program
Step #2 Decide which actions will help achieve your goal
Meeting your 12 Week Year goals means that you’re going to have to do some tasks to accomplish your mission. Separate each goal into a different column in your notebook and then brainstorm everything you need to do to meet it. Write the goal name at the top of the page and underneath it list all of the actions that will move your biz forward.
Using the goals above, let’s say you want to grow your blog’s page views this quarter. You’re going to need to:
- Drive more traffic to your site
- Create great content that your readers want more of
- Share your posts on Pinterest
PRO TIP: To get more page views, link each post to another one on your site. Readers will enjoy reading both and you’ll have extra views.
Choosing the Pinterest action above, create a list of ways you can share on this platform more often. For instance, you could use Tailwind [aff link] to automatically post or hire a VA to promote your pin on other channels.
Make sure the actions/tasks that you are choosing are things that you can do every single day. Remember that with the 12 Week Year, you do not have time to waste and must work fast!
Working in a 12 Week Year forces you to focus on the important tasks only.
Step #3 Make a commitment to work on just these goals
Screw everything else! There I said it. If you only had 12 weeks to live, would you bother filling your day with unimportant crap? I think not. This is the same premise. Once you’ve written your action list in blood (okay maybe not blood how about stone?), commit to it. Having trouble with deciding what to work on? Work with me this month and we’ll get you all set up to succeed.
Go full force on your Top 3. Forget that anything else exists for the next 90 days. You can do it. Remember that it’s only twelve weeks not twelve months. So much better to work with.
I believe that in order to grow our biz we have to choose goals that really excite us but let’s be honest, occasionally you’re going to get bored and want to quit. The beauty in the 12 Week Year is that by the time you start feeling this way (hopefully), it’s a “new year” and you change up your focus. If you’re like me and tend to get bored with the same routine, you’ll love this new way of setting goals.
It’s so much easier to commit to this shorter time frame and after your first few quarters, you’ll see better results. Better results=Renewed passion.
Go full Balls to the Wall on your goals this quarter. Lady Balls are a thing right?
Step #4 Audit your results
Do the math and you’ll find that you end up with a few extra “free” weeks when using this plan. Work 12 weeks then review and audit your results in week 13. The 12 Week Year will take up 48 weeks and between each you’ll tuck 1 week of review.
Here’s an easy schedule to help you plan your first 12 Week Year:
Weeks 1-12: Work on Top 3 goals
Week 13: Review, audit and write the next quarter’s plan and Top 3 goals
Rinse and repeat four times every year.
Planning out your goal setting with the 12 Week Year ensures that you are focusing on the most important tasks to grow your business. Dreaming about substantial growth isn’t enough. Make a plan and work that plan every single day. Period planning will take a little bit of time to get used to but once you see the increased results, you’ll continue setting goals that are working with you; not against.
Your blog biz best friend, Cee Lee
PS: Get excited about goal setting and set goals that are keepers so you’ll want to achieve them.