It’s no secret that I love WordPress. It has been the platform of choice for me since I started blogging four years ago. It could have been any number of options really and I’m thankful that when I googled “how to start a blog”; the first words I saw were WordPress is King.
I ran straight to Barnes & Noble…well straight to their bakery counter to get my beloved toffee nut latte, and then plopped myself down in the business aisle to learn all I could about blogging. I remember staying there for most of the day and consuming book covers as if I was a sponge. hint: I’m still that way!
It didn’t occur to me to question all the “Dummies” as to their choice of blog platforms; I just dove head first into setting up WordPress. I’m so glad I did. I truly believe that self-hosted WordPress (.org) offers a blog owner more options and the best return on your investment. Which is really just time and a small hosting fee each year.
Here’s why WordPress is King:
You can do just about anything on a WordPress site using plugins, css code, or just theme options. You are only limited by your imagination. Now I know the first thing you’re going to say is “and your skill set”, but truly that is an easy hurdle to overcome.
Books, blog posts and Youtube videos are everywhere that walk you through every step of certain customized features. I taught myself this way. The level of expertise found online is amazing. (Caveat: research first to ensure you are taking expert advice).
Want to have some fun? Google “WordPress plugins” one day and see how long you spend scrolling through the choices. Adding plugins to your site is such an easy way to have specialized features. Yes, some plugins are space and speed sucks, so choose wisely. I think you’ll find that if your content is interesting enough; a slightly slowed website wouldn’t bother your readers.
I originally had 21 plugins on my parenting site and loved the functionality that each one gave me. Over time, the newness wears off and you’ll decide to keep only the plugins that truly spark joy. (hello Marie Kondo!)
WordPress themes allow you to fully customize the look of your blog. Personalize the *ish out if. Change the layout, the color schemes, the page options and post setup. I found picking a theme the most difficult part of working with WordPress. So. Many. Choices.
There are so many themes online to choose from. Many are even free although be sure to look into their reviews and history to avoid security issues later. It’s surprising to know that most blog posts are built on themes that cost less than $65. What a great investment.
You appear more professional to the outside world when you’re using WordPress. Sounds harsh but it’s true.
Which looks better? I want to work with a large brand and I own and operate my own WordPress blog OR I want to work with a large brand and I use a freebie site that isn’t my own.
Blogging for profit will inevitably bring you recognition by a brand (yoohoo, Jaguar, over here) and you do not want your golden opportunity to be dismissed because you can’t meet the requirements due to your freebie site’s dumb rules. Brands want to know that if they are going to invest money into you, that you have invested money on yourself. Brands know that WordPress is King.
You own your content
WordPress files are in a database on your computer or host server. You built them. They are yours. As long as you have your files, you have your content. That’s called open-source my friend. Imagine blogging for two years and then being shut down by the owner of your site (Blogger, Wix, Squarespace). Too bad, it’s gone. I’d frickin’ lose it!
Keeping control of your files is crucial to running a legit business.
You started a biz to get out from under that boss…why get right back into bed with some new guy?
Self hosting WordPress dot org is the best way to go IMHO. PS: Be sure to keep those files by regularly backing them up. Most hosts do this for you.
Wordress is free to download and use. You only pay for your hosting package and any premium add-ons you’d like to use. Since you can get many free plugins and themes, technically the only expense is hosting. And seriously, that’s like $47 per year on (aff link) Siteground when you first get started. Yes, the price will increase with future renewals but still a great investment.
Newbie bloggers don’t always know what they’ll need once their blog’s takeoff. I love that WordPress can grow with me. And you too. No matter where you are in your blogging journey, WordPress can accommodate your requests.
If you rebrand to that bangin’ new logo and color scheme, no problem. Want to add a new product line? No problem. Leave Facebook forever (say what?) for your own membership forum and you can set that up in minutes.
Whatever you can imagine, you can have with WordPress!
WordPress isn’t going anywhere and it will serve you well. Start your own blog or upgrade along the way. I love that WordPress is such a popular platform that you won’t have any trouble finding ways to personalize your experience. And should you decide to hire someone to help you with your blog, there are tons of experts out there. I’m one, you can work with me too.
Best thing is that WordPress probably isn’t going to be shut down or disappear anytime soon. It’s got too many people invested in its success. Doesn’t that make you feel better?
WordPress is King. Don’t be afraid to hang out in his court. He sounds scary and technical and hard to work with. He’s not. And you might just end up as Queen.
Your blog biz best friend, Cee Lee
PS: If you want to master WordPress this year, be sure to add it to your goals. Set business goals that are keepers so you’ll actually achieve them.